Zoom Workplace
'Welcome to Zoom Workplace'
From concept to completion, the team at Scholar and our friends at Zoom, set out to introduce Zoom Workplace in a bold and exciting way. With an unforgettable campaign, where collaboration meets celebration.
What if the new Zoom Workplace platform existed as a stylized, dimensional space? And within this space, AI-powered interface could appear and disappear like large floating objects. Led by an expert narrator effortlessly flowing from room to room, we get a glimpse at the revolutionary way to collaborate and be productive, all in one platform. Welcome to Zoom Workplace!
"Each space was inspired by the coalescence of an AI-powered feature and a real business scenario. Merged together, with a splash of art direction and whole lot of color."
"A revolutionary new platform deserves a proper announcement in the wild. So we shouted it from the highway billboards, to Times Square, bus stops, MLB games and even the Uber app."
Process
"From concept design to shoot approach, we leaned on a practical build with CG embellishments to immerse our talent in the physical world."
Brand Partner & Production: Scholar
Concept & Writing: Chris Finn, Michael Tavarez
Additional Copywriting: Alexis Strobin
Directors: Chris Finn, Michael Tavarez
Senior Executive Producer: Antonio Hardy
Executive Producer: Peter Hullinger
Head of Production: Nicole Smarsh
Line Producer: Rich Kaylor
DP: Tom Banks
Production Designer: Johnny Love
Still Photographer: Chris Shintani
Design, Animation & VFX: Scholar
Creative Directors: Chris Finn, Michael Tavarez
Senior Executive Producer: Antonio Hardy
Executive Producer: Peter Hullinger
Head of Production: Nicole Smarsh
CG Supervisor: Brice Linane
Producer: Mary Mondrus
Associate Producer: Alexandera Marca
Lead Designer: Jina Kwon
Designers: Liam Elias, Madison Ellis, Susie Scheer, Olivia Trotter, Jee Kim, Andrew Madlangbayan, Logan Sprangers
Animators: Michael Cafarelli, Kirt Critoph, Kenny Kerut, Wesley Phung, Andrew Tan
Lighters: Sylvia Apostol
Dynamics/FX: Tim Hayward
Compositors: Rachel Moon, Kevin Njoo, Michael Loney
Flame Artist: Kevin Njoo
Storyboards: Daniel Colon, Fred Fassberger, Jasper Yu
Media Manager: Adrianna McKinley
Editor: Dominic Strazulo, John McSwain
Assistant Editor: Luke Buckley
Telecine: Company 3
Colorist: Matt Osborne
Mix & Sound Design: Beacon Street Studios
